The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media and Audience Growth at the TUC, about how the trade union movement is reinventing itself for the digital age.
Declan shares how the TUC reaches younger workers who don’t always know what a union is, what it takes to make collective action feel relevant on TikTok and Instagram, and why storytelling beats slogans when it comes to recruitment.
He also reflects on lessons learned from his time at Momentum and the Labour Party’s digital team, the importance of taking the right creative risks, and how unions can speak credibly to audiences now flirting with Reform UK.
From viral campaigns about pay rises and workers’ rights to shaping the national conversation around work, this episode explores what it means to organise — and win attention — in 2025.
Hosted on Acast. See acast.com/privacy for more information.