In this episode we are joined by Adair Kennedy, the Chief Creative Officer of Vestique! We discuss her 10+ year journey at the local boutique, the evolution of social media marketing (including their Tik Tok strategy of posting 5+ times per day), and their growth from 2 stores when she started to 12 and a huge e-commerce presence today. She shares challenges faced by small businesses in the fashion space, insights into the production process, the importance of community impact. Her story is super inspiring for anyone interested in starting or growing a small business or fashion brand!