Today, Kat is joined by Luke Hemsley, founder of alcohol-free wine specialist Wednesday’s Domaine. Their thoughtful conversation is about drinking non-alcoholic drinks, or drinking less, while still being able to feel fully part of any social moment. Luke shares why he built an alcohol-free wine brand even though he still drinks himself. They explore how our social lives became wired around alcohol, what really sits behind that first Friday-night drink feeling, and why so many of us are quietly asking how can I drink less but still enjoy myself. This episode is about reducing the noise without losing the joy and building resilient habits - one small decision at a time. KEY TAKEAWAYS Most people find that not drinking as much alcohol leaves them feeling better, clearer, healthier, and more themselves. Choosing not to drink doesn’t have to be a lifelong declaration; it can simply be a day‑by‑day decision. Just as with vegetarian or vegan choices, reducing alcohol consumption isn’t about being “holier than thou.” For many people it is a personal act of self‑care. So much of what we crave around alcohol isn’t the alcohol at all, but the ritual – the glass in our hand, the signal to relax, the sense of being part of the moment and part of the group. True social inclusion means you shouldn’t have to explain why you’re not drinking. Having good alcohol‑free drinks available is a part of the equation. It makes it easier for you to blend in, stay present, and still feel fully involved in the social occasion. Building something meaningful – whether it’s a business or a new lifestyle – comes down to small, consistent habits: showing up, doing the challenging thing first, and staying curious about how you want to feel in your life. BEST MOMENTS "I do drink alcohol, and that is a big part of the brand - we don't necessarily demonise booze or alcohol or force people to go one way or another." “If you have a non-alcoholic wine in your hand, you can just be a part of that moment, you don't have to face a load of questions about your decision not to drink alcohol." "There was a part of me who used to think that it wouldn't be fun if we weren't all drinking." ABOUT THE GUEST https://www.linkedin.com/in/lukehemsley https://wednesdaysdomaine.com ABOUT THE HOST Kat started her career as a teacher, before moving into Tech where she worked in different executive roles within teaching and consulting working across the globe, both in the public and private sector. Despite appearing 'successful' on the outside, she paid a heavy ‘life’ price. In 2016, her whole world collapsed. The reason? The compound effect of years of unhealthy and toxic habits that destroyed her health, relationship, and career. She suffered a severe breakdown and lost everything. In the middle of this she got headhunted for her first CEO role. She rebuilt herself by changing just one small habit and built a series of positive habits which has transformed her professional and personal performance, resulting in becoming the healthiest and happiest version of herself. She is a positive habits international keynote speaker and teacher, giving talks and delivering high impact programmes to organisations across the globe. LinkedIn - https://www.linkedin.com/in/katthorne Instagram - https://www.instagram.com/the_morning_gamechanger Sponsor : VennCard, the last business card you’ll ever need. Whether you’re a creator, coach, or consultant, VennCard helps you share your details with a tap, capture leads instantly and follow up automatically.