In this supersized podcast, I want to say a little about what’s involved in bringing you a new plant growth regulator or pest, disease and weed control product.

Developing chemistry-based products takes 8-10 years from the point when we discover a compound, to the stage where you can start treating your crops. That’s because plant protection products are among the most thoroughly researched, tested and regulated of anything you will use on your nursery.

Given that we have to look at around 100,000 molecules to find just one which will eventually reach the market as a fungicide, insecticide, herbicide or plant growth regulator – a process that can take 8-10 years – you won’t be surprised to learn it’s not just time consuming but an eye-wateringly costly exercise.

https://www.syngentaornamentals.co.uk/blog/advisory-blog/product-development-registration-series-beginning

https://www.syngentaornamentals.co.uk/blog/advisory-blog/product-development-registration-series-turning-nature

https://www.syngentaornamentals.co.uk/blog/advisory-blog/product-development-registration-series-development-launch

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