The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
Claus Thune and I discuss the ins and outs of music as the enforcer: how to embrace the power of sound and music curation to elevate storytelling in marketing for video creators.
Podcast: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
#1 How Claus Thune ended up in the music industry (00:01)
#2 The launch of Apple Music (09:24)
#3 Life lessons learned working in the music industry (16:44)
#4 The mission of Epidemic Sound (18:32)
#5 Music curation and metadata (25:35)
#6 The Soundtrack to your life: in the age of personalized music listening, and lean-back experience (28:58)
#7 What the B2B music field can learn from the B2C field of innovation (34:17)
#8 Sound of success in branding (40:07)
#9 How Epidemic Sound is strategically helping brands in the new now (44:33)
#10 The perception behind why music and sound have been neglected as a marketing tool (46:45)
#11 Claus Thune’s best practices on how brands can strategically think and approach their sound branding in the new now (51:15)
#12 The future of the B2B music industry (56:24)
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
#aimusic #joeldoeuk #composer #audiobranding
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.