In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
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In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus is joined by Jonathan Eskow, Founder of Eskow Law Group, Justin Marti, Founder of Marti Law Group, and Craig Woods, member of Dykema's Dental Service Organizations Group, to discuss the crucial role legal documents play in building, scaling, and selling medical aesthetic practices. The conversation dives into the often-overlooked challenges of structuring partnerships, drafting accurate operating agreements, securing enforceable...
The Practice Sales Podcast
In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in...
