John Jennings is the author of The Uncertainty Solution, which is a book on investing. But it’s anything but boring. It’s actually super entertaining and insightful, much like John himself. He also did everything you’re supposed to if your goal is to write a nonfiction book to build your brand.

First, he wrote on a topic that sells, and has a unique point of view.

But where he really excelled was in his process: He had a purpose and intent. He made sure he had a quality product. He takes advantage of marketing opportunities. He’s written, and plans to write, other books. He’s published articles. He has a popular blog. The list goes on…

This episode will entertain you even if you’re not interested in investing and finance. It also works as a roadmap to follow if you want to succeed in writing a book to build your brand.

John's website, where you can find his book, his blog, and many other things a good author website will have: https://johnmjennings.com/