#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market

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The PricePlow Podcast

Supplement Industry Thought Leaders

191 episodes

2 days ago

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

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Nutrition

Health & Fitness,

Alternative Health

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#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market

The PricePlow Podcast

1 hour 5 minutes 43 seconds

1 week ago

#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market

On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen Todd (Kyowa Hakko), Dan Force (Prinova), Zain Saiyed (Lonza), Dr. Benjamin Weeks (Adelphi University), and Nathan McWherter (Sports Research).
The Miami-based ingredient innovator behind PureWay-CÂ® is making waves with their LiposoMaxÂ® liposomal delivery platform, and this episode demonstrates how pharmaceutical-grade technology is transforming supplement formulation across multiple categories. From SetriaÂ® Glutathione to creatine monohydrate, from DUOCAPÂ® capsule-within-capsule technology to ready-to-drink applications, this conversation reveals how genuine innovation creates opportunities throughout the supply chain.
Beyond technical discussions about phospholipid complexes and cellular uptake kinetics, this episode tells the story of how ingredient suppliers, distributors, technology partners, and brands collaborate to bring differentiated products to market. If you're a formulator seeking to understand how delivery technology can justify premium positioning, or a brand builder looking for genuine scientific differentiation, this episode provides a masterclass in strategic partnerships that create value at every level.
https://blog.priceplow.com/podcast/one-innovation-labs-liposomax-190
Video: ONE Innovation Labs Round Robin at SupplySide Global 2025
https://www.youtube.com/watch?v=NEU-PmSV6qs
Detailed Show Notes: Pharmaceutical-Grade Innovation Meets Industry Collaboration

* (0:00) – Introduction: The Innovators Behind PureWay-CÂ®
* (4:45) – The LiposoMaxÂ® Platform: True Liposomal Technology
* (10:45) – Kyowa Hakko: Elevating SetriaÂ® Glutathione with LiposoMaxÂ®
* (14:45) – Topical Applications and the Recycling Properties
* (20:30) – Prinova Partnership: Bringing LiposoMaxÂ® Creatine to Market
* (25:15) – The Science Behind LiposoMaxÂ® Creatine
* (28:45) – Clinical Data: Two Times Cellular Absorption
* (32:00) – Creatine's Mainstream Moment
* (37:00) – Format Flexibility: From Beverages to Soft Gels
* (39:30) – Lonza Partnership: The DUOCAPÂ® Revolution
* (44:15) – Advanced Release Profiles and Formulation Strategies
* (48:00) – Benjamin Weeks' Cellular Research Methodology
* (51:30) – Magnesium Innovation and Niacin Parallels
* (54:30) – Lonza's Enzyme Delivery Research
* (58:30) – Sports Research: Commercial Success with Liposomal Vitamin C
* (1:02:00) – Authenticity in Liposomal Claims

Where to Follow and Learn More
ONE Innovation Labs

* ONE Innovation Labs on LinkedIn
* Anthony Armas on LinkedIn
* Dr. Pedro Perez on LinkedIn
* Erne...
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