In this episode, Steve Ray (The Print Problem Solver) sits down with Liam Charlton of Type Creative Group to unpack what happens when you don’t follow the rules. From breaking machines in the name of innovation to landing major accounts through pure experimentation, Liam shares how curiosity, hands-on leadership, and family roots have shaped the company’s culture. Expect tales of retrofitted presses, dye-sublimation detours, and how a box of samples or a humble cupcake can open doors. It’s a story of organic growth, calculated risk - and keeping the fun in the fundamentals of print.