Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...
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Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...
How your competitors are using AI in the Private Equity industry with Greg Nieuwenhuys
The Private Equity Podcast, by Raw Selection
31 minutes
4 months ago
How your competitors are using AI in the Private Equity industry with Greg Nieuwenhuys
Guest: Greg Neuenhuis – Private Equity Advisor, Chairman & AI Expert Topic: Unlocking Generative AI for Private Equity & Portfolio Companies 🔹 Intro & Background (0:00 – 2:00) Greg shares his 20+ years in PE-backed consumer goods: Baver (Netherlands), Cotterdardoor (UK), Mammoth, Wattbike, and No-Door.Passion for AI began two years ago, driven by a belief that GenAI is a business and people challenge—not a tech one.🔹 What is Generative AI? (2:00 – 6:00) Difference: classic AI (re...
The Private Equity Podcast, by Raw Selection
Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...
