Building a Sustainable Art Career (without chasing the algorithm) with Jason Freeny

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The Professional Artist Podcast: Art Business Transformations

The Professional Artist Association

20 episodes

3 days ago

If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. This is where your art career begins to grow. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.

All content for The Professional Artist Podcast: Art Business Transformations is the property of The Professional Artist Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Building a Sustainable Art Career (without chasing the algorithm) with Jason Freeny

The Professional Artist Podcast: Art Business Transformations

28 minutes

3 days ago

Building a Sustainable Art Career (without chasing the algorithm) with Jason Freeny

In this episode of The Professional Artist Podcast, sculptor and designer Jason Freeny is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Jason is an American artist celebrated for his imaginative anatomical dissections of toys and pop-culture icons. Blending childlike wonder with scientific precision, his work invites viewers to rediscover the familiar through a lens of curiosity and play. A graduate of Pratt Institute, Jason began his career in illustration before transitioning to sculpture, where he built a global following through collectible toy designs, brand collaborations, and exhibitions that fuse nostalgia with innovation.

In this deep dive, Jason shares candid insights from his evolution as both artist and entrepreneur… from discovering his signature voice and transforming a viral idea into a sustainable career, to building a global brand around designer toys and licensed collaborations. He also opens up about finding balance between creativity and commerce in an ever-changing digital landscape.

This episode offers refreshing perspective and practical advice for artists navigating visibility, authenticity, and longevity in a world driven by trends and technology.

“Don’t spend all your energy chasing some algorithm online, because that algorithm will beat you every single time. So just do what you enjoy, because in the end, that’s all that matters.”

– Jason Freeny

Timestamps:

00:00 Introduction

00:38 Jason’s Artistic Identity: Blending Playfulness, Anatomy, and Design

02:05 Exploring Signature Works: The Anatomical Barbie Doll

06:34 Early Influences: Family, Education, and Discovering Industrial Design

09:35 From Painting to Sculpture: Shifting Creative Direction

10:28 Working in Design and the Toy Industry: Lessons in Creativity and Commerce

12:25 The Breakthrough Moment: Balloon Dog Anatomy and Viral Success

14:10 Finding Originality: Evolving Style and Self-Discovery

16:40 Building a Global Brand: Licensing, Collaboration, and Growth

20:59 Navigating Marketing and Visibility in the Digital Age

24:21 Adapting to Technology: 3D Printing, Production, and Limited Editions

26:21 Final Reflections: Authenticity, Curiosity, and True Creative Success

Access the members-only full unabridged conversation here:

https://hub.professionalartist.com/c/deep-dives-vault/jason-freeny

Resources:

- Mighty Jaxx: https://www.mightyjaxx.com/
- Pratt Institute: https://www.pratt.edu/
- University of Maryland: https://www.umd.edu/

Connect with Jason:

- Website: https://www.jasonfreeny.com/
- Instagram: [https://www.instagram.com/gummifetus/

Learn more about The Professional Artist Association:

- Join 50,000+ artists getting Free advice & inspiration:
- https://professionalartist.com/podcast/#join-free-artist-letter
- Join ≈1,000 committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
- Instagram: https://www.instagram.com/professionalartistaccelerator

Free training and resources:

- Free training on how to find art buyers without a big following:
https://professionalartist.com/find-your-next-3-fine-art-collectors/?utm_source=PODCAST&utm_medium=social&utm_campaign=2025-06

- Free insider report on how Painters, Sculptors, and Fine Art Photographers make their art income stable and consistent: https://professionalartist.com/report/?utm_source=PODCAST&utm_medium=social&utm_campaign=free_report

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