In this episode of the Professional Services Pursuit podcast, host Banoo sits down with industry analyst and longtime consulting leader Brian Sommer to break down the five critical “anti-trends” professional services firms must confront heading into 2026. Instead of following the overhyped AI narratives dominating the market, Brian challenges firms to rethink how they present expertise, differentiate themselves, and build credibility in an era where clients are more informed and more skeptical than ever. 

Key Topics Covered in This Episode:

• Why firms must stop selling AI solutions in 2026 the same way they did in 2025
• How to “show, not tell” the real art of the possible with AI
• Why sharing your firm’s internal AI journey is essential for credibility
• The importance of proprietary intellectual property
• The need to rethink your firm’s value proposition and commercial model

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