On the second episode of The Program, Woj sits down with USC women’s basketball coach Lindsay Gottlieb — the former NBA assistant who returned to college to build one of the sport’s most exciting programs. Gottlieb shares why she saw USC — and Los Angeles — as the next great sports hub, and how she’s building a perennial national contender around phenom JuJu Watkins.  Some of the topics covered: Building Around a Star: Gottlieb explains what makes JuJu Watkins unique — and how you build a sustainable program around a generational player. The NBA Effect: Hear how her time on the Cleveland Cavaliers staff prepared her for team-building in the NIL era of college basketball Recruiting the Right Fit: Why even elite talent sometimes isn’t the right match — and how Gottlieb identifies players who elevate the whole system. LA Rising: Why Gottlieb believed Los Angeles was poised to become the epicenter of women’s sports — and what that means for the next wave of athletes considering USC. We’ll see you next week for episode three of The Program. A big thank you to our presenting sponsor, Novig, America's #1 Sports Prediction Market, where you can make picks on the NBA, NFL, and more at the best odds in over 35 states! Learn more at ⁠https://novig.us/woj and use code THEPROGRAM for a match up to $100 on your first purchase. Must be 21+. No purchase necessary to play. Void where prohibited. New users receive 1,000 Novig Coins and 5 Novig Cash automatically. See terms of use for eligibility. For Sponsorship Inquiries: sponsorship@inthearenastudios.com For Press Inquiries: Press@inthearenastudios.com For General Inquiries: Inquiries@inthearenastudios.com Learn more about your ad choices. Visit megaphone.fm/adchoices