
Stop feeling awkward about self-promotion.
Learn systematic frameworks that turn your authentic story into measurable business credibility - no more hoping people will "just trust you."
Discover the SMART Proof-of-Concept Framework, the Trust Stack Builder system, and how to eliminate customer risk like Warby Parker did with their Home Try-On program.
Your 5-minute homework: Pick one simple way to prove you're good at what you do.
Yesterday: Strategic authenticity and vulnerability
Tomorrow: Complete Warby Parker case study - how four broke students built a $3 billion company