Now, I know sales can feel like a loaded word for many of us. Maybe you’ve been burned by pushy tactics. Maybe you’ve felt pressured into buying something you didn’t really need. Or maybe, as an entrepreneur, you’ve felt that tension of wanting to sell but not wanting to cross into manipulation.
Today, I want to break this down—what makes sales unethical, what makes sales ethical, and how we, as women of faith, can build businesses with integrity.