Most PTs slow down in December, but the smartest trainers use it to fill their pipeline so January becomes their biggest month of the year. In this episode, I break down the exact strategy I used to generate 700 leads in 30 days across three gym locations all using a simple, high-engagement New Year giveaway that any trainer can replicate.

You’ll learn the mindset shift that stops trainers from “going quiet” in December, how to combine gym-floor marketing with social media for explosive lead flow, and the step-by-step system for turning 100–700 leads into 10–15+ new clients in January. From structuring your hamper, to what to post, to exactly how to call and convert your runner-up prizes, I cover the whole process.If you want to dominate the holiday period and set yourself up for a massive start to 2026, this is the episode you need.

Want to work with Matt - https://ptmastery.com.au/work-with-matt?utm_source=youtube&utm_medium=organic&utm_campaign=personal_brand