Ep. 30: The Agentic Evolution of Contextual Advertising

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The Pub Way: A Podcast for Publishers

Seedtag

35 episodes

3 weeks ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

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Marketing

Technology,

Business

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Ep. 30: The Agentic Evolution of Contextual Advertising

The Pub Way: A Podcast for Publishers

28 minutes

2 months ago

Ep. 30: The Agentic Evolution of Contextual Advertising

In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify.

They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact