Abbey Pantano on Increasing Impact Through Partnerships

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The Purpose Effect

Elena Kersey

69 episodes

3 days ago

Imagine if all businesses were founded on purpose and built 'for good'. In The Purpose Effect, Elena Kersey gets into the weeds with women building social and environmental impact businesses about the problems they are solving and the lessons they've learned along the way. If you believe in the power of business to solve the worlds biggest problems; then this is the show for you.

All content for The Purpose Effect is the property of Elena Kersey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Abbey Pantano on Increasing Impact Through Partnerships

The Purpose Effect

43 minutes 19 seconds

2 years ago

Abbey Pantano on Increasing Impact Through Partnerships

Abbey Pantano is a community architect and the founder of Impact Collab, a digital community for impact businesses based in Sydney / Gadigal Country.

Abbey started her journey into impact business because she wanted to be part of the solution for plastic waste. This led her to start The Raw Straw, a business that sold wheat stem drinking straws. The Raw Straw has been wound up, but Abbey talks candidly about the failures and learnings that led her to discover that social impact entrepreneurs were her people. And that she could help them by creating a community that would allow them to make more impact. So, Impact Collab was born.

In this episode we talk about:

The importance of community in business building;
Getting comfortable with failure and how to build up tolerance to failure;
How partnerships can help you grow faster, more cheaply. Partnerships are 25% less expensive than digital marketing;
The business case for partnerships;
Successful partnership case studies.

Interested in joining Impact Collab? Book a call with Abbey

Learn more about the women and businesses Abbey talks about in this episode:

Anna Sheppard, founder of Bambuddha
Teresa Romanovsky, founder of Careers for Purpose
Tiff Ng, founder of The Social Story
Demi Kotsoris, founder of The Millennial Crisis
Patricia Kaziro, founder of Impact Business School

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