Is your sales approach costing you deals? Are you too soft on prospects when you should be closing? In this episode, I sit down with Benjamin Dennehy—dubbed the UK’s Most Hated Salesperson—to strip away the fluff and expose what truly works in sales and recruitment. Love him or hate him, Benjamin’s approach is bold, direct, and brutally effective. We dive into Benjamin’s past and how he became the character he is today. He shares incredible insights into what to say in sales meetings, how to close, and strip away those prospects that aren’t right for you. His magic trick is getting the room when people don’t even know his name or what he does - and selling. If you’re in sales, recruitment, or business development, this episode will challenge everything you think you know about selling. Ready for a sales reality check? Tune in now!   “I don't think you should be yourself in sales.” – Benjamin Dennehy   You'll hear about:   ✅ The psychology behind closing deals—why most people get it wrong✅ Cold calling secrets that actually work (if you have the guts to use them)✅ The art of questioning—how to control the conversation and qualify leads fast✅ Recruitment sales tactics that separate amateurs from the pros✅ Why personal branding and LinkedIn are game-changers in today’s market   Benjamin’s resources:   LinkedIn - https://www.linkedin.com/in/benjamindennehy/ YouTube - https://www.youtube.com/c/UKsMostHatedSalesTrainer UK’s most hated sales trainer - https://www.uksmosthatedsalestrainer.com/ Sales Matrix Courses - https://www.salesmatrixcourses.com/free/10-reasons-prospecting-course   My resources:LinkedIn - https://www.linkedin.com/in/itschrisoconnell/ Twitter - https://twitter.com/ChrisOConnell11 Instagram - https://www.instagram.com/chrisoconnellcoach/ TikTok - https://www.instagram.com/chrisoconnellcoach/ YouTube - https://www.youtube.com/channel/UC_ZWYrxrzzaElmpZMy5S86w Basemindset website - https://basemindset.com/   Pre-order my new book - https://access.basemindset.com/pre-order