Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
S3 E36: When Marketing Transparency Backfires: Share Outcomes, Not Ammo
The Push
3 minutes
4 months ago
S3 E36: When Marketing Transparency Backfires: Share Outcomes, Not Ammo
Every marketer’s had a moment they wish they’d said less. You’re trying to be transparent. Clear. Accountable. But sometimes, transparency backfires; especially when it gives stakeholders the wrong frame to judge your work. In this episode, Jack shares a short story about a well-meaning update that led to weeks of misaligned expectations. And the simple language shift that Jack now uses to avoid the same trap. Jack will discuss: Why quantifying performance can invite binary thinkingHow to ref...
The Push
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
