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The Push
Jack Ferguson
108 episodes
1 week ago
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
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Marketing
Business,
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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
Show more...
Marketing
Business,
Careers
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fd/8a/0c/fd8a0c55-2d9e-46bf-edf8-33ed34c7e631/mza_4235337240532744164.jpg/600x600bb.jpg
S3 E39: When Marketing Is Reactive: You Ship, You Pivot, You Drift
The Push
37 minutes
4 months ago
S3 E39: When Marketing Is Reactive: You Ship, You Pivot, You Drift
In this episode, Ben and Jack talk about the chaos that comes when every campaign, landing page, or price change is a response to right now. If you’ve ever found yourself dropping everything to chase a metric, or wondering why all your “busy” doesn’t feel like progress, this one’s for you. They get into: The invisible cost of constant changeWhy “quick wins” often lead to long-term stagnationWhat happens when leaders optimise daily but plan rarelyThe myth of control in short-term marketi...
The Push
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...