Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
The Push
5 minutes
3 months ago
S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. In this episode, we’ll share an effective analogy that helps stakeholders get it. We’ll cover: Why most brands confuse company, brand, and product positioning, and how to untangle them The ‘Queensland Analogy’ that makes positioning land with non-marketers How to explain positioning as a driver of choice, not just communication How to make stakeholders see p...
The Push
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
