This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders
The Push
10 minutes
4 months ago
S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders
Differentiation vs. Distinctiveness. It’s a debate that’s been looping in marketing circles for years; so what’s our take? In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers. In this episode Jack covers: The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiation How Uber could have theoretically used differentiation in the beginning of their growth, before utilising distincti...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
