This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E45: Marketers vs. Client Beliefs: Why Alignment Outperforms Persuasion (with Ben Reeves)
The Push
28 minutes
4 months ago
S3 E45: Marketers vs. Client Beliefs: Why Alignment Outperforms Persuasion (with Ben Reeves)
Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more. This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves. They discuss: How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutiny How Ben missed out on hiring a top UX designer ...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
