Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
S3 E46: The Marketing Objectives Paradox: Promises Get Remembered
The Push
6 minutes
2 months ago
S3 E46: The Marketing Objectives Paradox: Promises Get Remembered
Every marketer knows the value of objectives, they help you prioritise, decide what to push, and what to park. But here’s the paradox: the very objectives that keep you focused can come back to bite when stakeholders grip too tightly to the promises baked into them. This episode is hosted by Brand Strategist Jack Ferguson. In this solo episode, Jack unpacks a story of working with a professional services client where well-intentioned objectives turned into “but you said we’d have sales ...
The Push
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
