This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E51: The Friends Theme Song: The Perfect Distinctive Brand Asset
The Push
12 minutes
2 months ago
S3 E51: The Friends Theme Song: The Perfect Distinctive Brand Asset
Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day. Though not only was it loved by millions, but it's also a case study in superb branding. In particular, its theme song is the perfect distinctive brand asset. In this episode we break this down and discuss why. Evidence-based brand strategist Jack Ferguson is your host. He discusses: How...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
