Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
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Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created
The Push
12 minutes
1 month ago
S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created
Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious. He explores: How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for youThe overlooked power of non-visual assets like smell, touch, and soundHow brands like Play-Doh, AFL, and Coca...
The Push
Every marketer has questioned whether this career’s really for them; especially after getting blamed, burning out, or being abandoned when times get tough. Chanel Clark joins Jack Ferguson and shares stories of being pushed out, made redundant on day one of lockdown, and writing $8 ad copy to survive, before turning it all into The Marketing Club, a 12,000+ strong community that’s kept countless marketers in the game. In this episode: - Jack talks about why marketing becomes the easiest funct...
