This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created
The Push
12 minutes
2 months ago
S3 E52: How Play-Doh’s brand distinctiveness was discovered, not created
Most of us remember Play-Doh from childhood, but few of us realise what makes it truly distinctive. In this episode, Brand Strategist Jack Ferguson explores how a product known for its texture built enduring emotional equity through something far less obvious. He explores: How a brand's strongest assets and true distinctiveness can emerge accidentally, and what that means for youThe overlooked power of non-visual assets like smell, touch, and soundHow brands like Play-Doh, AFL, and Coca...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
