This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E56: How Marketers Are Made: The Origin Story of Two Professionals Who Didn’t Plan This
The Push
34 minutes
1 month ago
S3 E56: How Marketers Are Made: The Origin Story of Two Professionals Who Didn’t Plan This
Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident. Jack Ferguson and Ben Reeves are this episode's co-hosts. Listen in to hear: How and why Jack lost money on his very first client How a podcaster launched Ben’s marketing career How different Jack found the automatic respect given to marketer's vs those with a scientific background The story behind Be...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...