This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
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This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
S3 E60: Christmas’ Brand Heritage: Ritualistic Architecture and How Brands Culturally Embed
The Push
32 minutes
1 week ago
S3 E60: Christmas’ Brand Heritage: Ritualistic Architecture and How Brands Culturally Embed
Christmas is often thought of as a seasonal moment. In reality, it’s one of the strongest examples of brand heritage and cultural embedding ever built. This episode analyses Christmas as a brand system. It examines how it formed, how it survived bans, wars, secularisation, and media fragmentation, and why its relevance continues to compound without central ownership, governance, or constant persuasion. For senior marketers, this offers an opportunity to examine endurance at the system l...
The Push
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have. Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it. This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere. In this episode, you’ll hear: Why Tutai deliberately...
