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Welcome to the second episode of The Qual Point of View, a limited podcast series featuring expert voices from the field using qualitative insights for real-time decision-making.
In this episode, Ooloi Labs co-founder Yashna Jhamb speaks with Priyanka Dutt and Samir Khan from GivingTuesday about the evolving role of qualitative research in driving social impact.
The conversation explores the "why behind the what"; how stories, motivations, and human experiences bring depth to data. Together, they explore how qualitative and quantitative methods can work in tandem, the tensions between academic rigor and on-ground adaptability, and why failure should be embraced as part of the learning process.
They also discuss power dynamics in research, community-led design, and the ethical use of technology and AI in shaping the future of research.
The episode is a reminder of what it means to truly listen; not as a checkbox in a program design document, but as a genuine commitment to letting community voices lead, shape, and redefine the work itself.
