
Every decision you make happens inside an environment designed by someone. From the order of a menu to the way a question is worded, choice architecture quietly shapes what we notice, remember, and ultimately choose.
In this episode of the Quiet Future, Finnish-Estonian futurist Kristiina Paju explores the hidden power of decision environments, and the ethical responsibility we carry when we design them. Drawing from ideas of from Richard Thaler, Cass Sunstein, Eric J. Johnson, and even Benjamin Franklin's "moral algebra", we look at how to see those structures, question their intent and reimagine them to align with the futures we want.
Slow down. Look around. Notice the invisible hands guiding your path. And when it's your turn to be the architect - design with care.
Listen now for reflective prompts and practical ways to shape choices for the greater good. Get the Futures Literacy Journal: www.futuresjournal.eu