In this expansive and deeply human conversation, Jess welcomes back Jody Williams for a soul-level dialogue on peace, purpose, authenticity, and the power of technology when guided by integrity. Jody opens up about walking away from a high-pressure nonprofit role, finding healing through Buddhist practice and trauma-informed spirituality, and redefining what it means to be a soul-led entrepreneur. The conversation spans everything from nervous system regulation and ethical branding, to AI, accessibility, and the daily grind of solo parenting. With stories from prison chaplaincy to startup life, this episode is equal parts inspiring, grounding, and radically honest. If you want to build a brand that's rooted in who you really are, start here: email jody@jodywilliams.ca, put “Clarity" in the subject line, and drop your name in the message. He'll send you the Brand Clarity Prompt Pack straight to your inbox.