‘Pricing’ is not just a tag on something you sell, it is so much more! Think of the proposition, the portfolio, or the story along a company or product, for example. To explore the wealth of different angles within pricing, we speak with Ruud Schmeink (Partner at Deloitte). In our 25-minute episode, together with our new host Luca, we cover not only pros and cons of this field, but we also take a look at the state of the market that we are currently in: what can companies expect in these challenging times? Feel free to reach out to Ruud on LinkedIn: https://www.linkedin.com/in/ruud-schmeink-044bb82/