Most sales conversations don’t fail at the close. They fail in the first 15–30 seconds. In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite. You’ll learn why: “Pushing” creates resistance Safety opens conversations Empathy beats persuasion And why selling the “no” actually leads to more yeses This episode isn’t about scripts. It’s about understanding human psychology — and learning how to lead c...
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Most sales conversations don’t fail at the close. They fail in the first 15–30 seconds. In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite. You’ll learn why: “Pushing” creates resistance Safety opens conversations Empathy beats persuasion And why selling the “no” actually leads to more yeses This episode isn’t about scripts. It’s about understanding human psychology — and learning how to lead c...
What No One Tells You About Multifamily Real Estate Investing | Justin Ferguson - Ep 280
The RE Agent Podcast
25 minutes
9 months ago
What No One Tells You About Multifamily Real Estate Investing | Justin Ferguson - Ep 280
In this episode, Cody May sits down with Justin Ferguson, a seasoned multifamily real estate broker with a decade of experience. They dive deep into what it takes to succeed in multifamily investing, from underwriting deals like a pro to mastering client relationships and closing high-value sales. Justin reveals the biggest mistakes investors make, why communication is the ultimate sales weapon, and how coaching can shortcut your path to success. Whether you're a broker, investor, or just get...
The RE Agent Podcast
Most sales conversations don’t fail at the close. They fail in the first 15–30 seconds. In this episode, @coachvikramdeol breaks down why prospects shut down the moment they feel pressure — and how the best agents do the exact opposite. You’ll learn why: “Pushing” creates resistance Safety opens conversations Empathy beats persuasion And why selling the “no” actually leads to more yeses This episode isn’t about scripts. It’s about understanding human psychology — and learning how to lead c...
