Modern medicine is advancing at faster speeds than ever before, yet the world still sees the healthcare experience as difficult and dated. The Real Chemistry Podcast shares interviews with industry leaders who are innovating in healthcare. Join Real Chemistry’s Chief Marketing Officer Aaron Strout as he explores how AI and ideas can come together to transform healthcare into what it should be.
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Modern medicine is advancing at faster speeds than ever before, yet the world still sees the healthcare experience as difficult and dated. The Real Chemistry Podcast shares interviews with industry leaders who are innovating in healthcare. Join Real Chemistry’s Chief Marketing Officer Aaron Strout as he explores how AI and ideas can come together to transform healthcare into what it should be.
Cannesplaining Healthcare: Emphasizing the Importance of Creativity in Healthcare with Genentech Chief Marketing Officer, Dr. Erica Taylor
The Real Chemistry Podcast
40 minutes
1 year ago
Cannesplaining Healthcare: Emphasizing the Importance of Creativity in Healthcare with Genentech Chief Marketing Officer, Dr. Erica Taylor
Live from the 2024 Cannes Lions International Festival of Creativity, join us as we explore the intersection of creativity, marketing and healthcare during our latest Cannesplaining Healthcare podcast episode featuring Genentech Chief Marketing Officer (CMO) Dr. Erica Taylor, 21GRAMS Managing Founder & Real Chemistry Chief Creative Officer Frank Mazzola, and 21GRAMS Executive Creative Director Lauren Pollina. Discover how Genentech is modernizing marketing in the pharmaceutical industry and gain insights into the importance of creativity, the challenge of incorporating levity into health marketing and the value of early regulatory involvement in marketing campaigns. Learn from Dr. Erica Taylor's unique journey to her role as CMO and explore the evolving nature of marketing in healthcare.
The Real Chemistry Podcast
Modern medicine is advancing at faster speeds than ever before, yet the world still sees the healthcare experience as difficult and dated. The Real Chemistry Podcast shares interviews with industry leaders who are innovating in healthcare. Join Real Chemistry’s Chief Marketing Officer Aaron Strout as he explores how AI and ideas can come together to transform healthcare into what it should be.
