What if one strategy could transform your coaching business from stuck to scaling?
That’s exactly what happened to Dustin Riechmann, who went from engineer to marriage ministry to selling meat sticks...and finally cracked the code on building a $1M+ coaching business through podcast guesting.
In this episode, Dustin shares how he discovered his “boring” marketing method was actually a goldmine, why collaboration beats cold pitching every time, and how he’s built a thriving community of coaches around his unique flywheel model.
You’ll hear the behind-the-scenes story of how he crafted his irresistible offer, how he's built his business so big with just one full-time employee, and what’s next for his seven-figure business.
If you’re a coach looking for leads, clarity, and freedom, this conversation is packed with insights you don’t want to miss.
In This Episode:
0:00 Intro
1:34 From engineering to coaching
6:45 Winning with Referrals & Partnerships
9:50 How to find your niche (Identity vs Intent)
14:29 Where Dustin gets his leads
18:19 Being a normal, kind dude in the market
22:18 Nurturing leads
24:40 How Dustin uses HIS podcast
30:06 Why Dustin's offer is so good
34:45 The power of community
44:25 Scaling with simplicity
Resources:
FREE Podcast Guesting Playbook: https://7figureleap.com/start
Dustin's LinkedIn: https://www.linkedin.com/in/dustinriechmann/
Buy Back Your Time by Dan Martell: https://amzn.to/4pR7Hc3
Love Every Day ebook: https://www.scribd.com/document/26484217/Love-Every-Day
LAUNCH YOUR PODCAST: https://calendly.com/proclaimpodcasting/podcast-discovery-call