How Ed Cherry Built a Brand on Creativity, Consistency & Community

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THE REAL DEAL

Dane Atherton and Rob Forde

7 episodes

2 days ago

Inspiring real estate professionals sharing the secrets of their success. With Dane Atherton Managing Director at Coastal Property Agents and Rob Forde Sales Director at Coastal Property Agents.

Business

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Inspiring real estate professionals sharing the secrets of their success. With Dane Atherton Managing Director at Coastal Property Agents and Rob Forde Sales Director at Coastal Property Agents.

Business

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How Ed Cherry Built a Brand on Creativity, Consistency & Community

THE REAL DEAL

49 minutes 23 seconds

3 days ago

How Ed Cherry Built a Brand on Creativity, Consistency & Community

In this episode, we sit down with Ed Cherry, two-time #1 Coastal agent and partner of the Palm Beach office. Ed shares his journey from Coolangatta kid → Billabong marketing intern → Big Brother intruder → one of the most influential marketers in Gold Coast real estate.

We cover:

How a chance meeting with Sophie Carter pulled him into real estate
Why referrals and relationships built his entire career
The Palms campaign that changed everything
Ed’s creative approach to videos, storytelling, and high-impact campaigns
Why he rarely talks on camera — and lets the property do the talking
The truth about running an office while staying a top performer
How community, consistency, and showing up built the Palm Beach powerhouse

Instagram: athertondane

Instagram: edcherry_realestate