The Real Stuff is a weekly podcast series hosted by Lucie Fink who has spent the past decade getting curious and creating engaging and educational content for an audience of millions. On this show, you won’t hear your favorite guests talk about things they typically share — rather, Lucie pulls them deep into some of the world’s most taboo topics, asking intensely personal questions about sex, money, and mental health, all in an effort to help you feel less alone as you navigate through the world. And the best part: we want to invite YOU onto the show. Apply to call in as an anonymous guest at luciefink.com/apply. Pop in your voyeuristic headphones, or call in and spill your secrets! Visit Lucie on Instagram (@luciebfink) and find the show across social media @therealstuffpod.
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The Real Stuff is a weekly podcast series hosted by Lucie Fink who has spent the past decade getting curious and creating engaging and educational content for an audience of millions. On this show, you won’t hear your favorite guests talk about things they typically share — rather, Lucie pulls them deep into some of the world’s most taboo topics, asking intensely personal questions about sex, money, and mental health, all in an effort to help you feel less alone as you navigate through the world. And the best part: we want to invite YOU onto the show. Apply to call in as an anonymous guest at luciefink.com/apply. Pop in your voyeuristic headphones, or call in and spill your secrets! Visit Lucie on Instagram (@luciebfink) and find the show across social media @therealstuffpod.
Every Single Revenue Stream I Have as a Content Creator
The Real Stuff with Lucie Fink
57 minutes 32 seconds
3 weeks ago
Every Single Revenue Stream I Have as a Content Creator
In today’s episode, I’m pulling back the curtain on every single revenue stream (there are over 13 of them) that powers my business as a content creator — the ones you see, the ones you don’t, and the ones people rarely talk about publicly.
So often, being a creator looks like posting on social media and doing the occasional brand deal. But behind the scenes? It’s a layered, strategic business with multiple income streams happening at once (at least it can be). In this episode, I walk you through how it actually works — from brand partnerships and sponsored content, to platform payouts, whitelisting and boosting, coaching, courses, digital products, affiliate income, speaking engagements, podcast monetization, and more.
This episode gives you the overview of all aspects of my business, but if you want the REAL numbers, deeper strategy, pricing insights, and screenshots I can’t share publicly on social media, that’s all living inside my new paid newsletter, Creator Confidential. Creator Confidential is where I go all in every other week: sharing real earnings, platform breakdowns, behind-the-scenes decisions, and the exact strategies I use to run my business. If this episode intrigues you, the newsletter is truly this conversation on steroids. Sign up at luciefink.com/confidential.
I also share how and why I’ve intentionally built additional revenue streams beyond brands and platforms, not just to grow, but to protect myself long-term in an industry that’s constantly changing.
And as a special bonus segment, I’m bringing you a short conversation with Denise Woodard, founder of Partake Foods, about entrepreneurship, building a business from scratch, and how Amazon has helped her scale her brand — because this episode isn’t just about creator income, it’s about modern entrepreneurship in all its forms. You can shop Partake and a curated selection of incredible products from small businesses by looking for the Small Business Badge and visiting the Amazon Small Business Holiday Shop at amazon.com/smallbusinessgifts.
If you’ve ever wondered how creators actually make money or how to think like a creator-entrepreneur, this episode is for you!
Apply to do 1:1 social media coaching with me: https://luciefink.com/apply-coaching
Apply for my 8-week course, "Launch Your Dream YouTube Series" here: https://luciefink.com/youtube-course
Check out my Motherhood Superguide: http://luciefink.com/motherhood
Apply to join ShopMy here: https://shopmy.us/join/luciefink
Start your own newsletter on Beehiiv: https://www.beehiiv.com?via=Lucie-Fink
Sponsors:
Magnetic Me: If you’re a parent or shopping for one, visit MagneticMe.com now, and new customers will receive 15% off!
Storyworth: Right now, save $10 or more during their Holiday sale when you visit Storyworth.com/REALSTUFF
Watch this episode in video form on YouTube: https://www.youtube.com/playlist?list=PLjmevEcbh5h5FEX0pazPEtN86t7eb2OgX
To apply to be a guest on the show, visit luciefink.com/apply and send us your story.
I also want to extend a special thank you to East Love for the show's theme song, Rolling Stone.
Follow the show on Instagram: https://www.instagram.com/therealstuffpod
Find Lucie here:
Instagram: https://www.instagram.com/luciebfink/
TikTok: https://www.tiktok.com/@luciebfink
YouTube: https://www.youtube.com/luciebfink
Website: https://luciefink.com/
Subscribe to my free newsletter "The Lucie List" here: https://thelucielist.beehiiv.com/subscribe
Subscribe to "The Creator Confidential": http://www.luciefink.com/confidential
Executive Producer: Cloud10
Produced by Dear Media.
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The Real Stuff with Lucie Fink
The Real Stuff is a weekly podcast series hosted by Lucie Fink who has spent the past decade getting curious and creating engaging and educational content for an audience of millions. On this show, you won’t hear your favorite guests talk about things they typically share — rather, Lucie pulls them deep into some of the world’s most taboo topics, asking intensely personal questions about sex, money, and mental health, all in an effort to help you feel less alone as you navigate through the world. And the best part: we want to invite YOU onto the show. Apply to call in as an anonymous guest at luciefink.com/apply. Pop in your voyeuristic headphones, or call in and spill your secrets! Visit Lucie on Instagram (@luciebfink) and find the show across social media @therealstuffpod.
