One of the most common questions real estate investors ask is:“What local markets actually work for investing?” In this episode of The Real Wealth Formula, Brad Hovis sits down with long-time partner John Webb to break down the real way to choose real estate markets using both data and real-world experience. They explain why price-to-rent ratios matter, why distressed inventory is essential, and why you can’t rely on spreadsheets alone. From Memphis and St. Louis to San Antonio and Detroit, Brad and John share firsthand stories—both good and dangerous that reveal why market selection is as much an art as it is a science. If you’re tired of chasing “hot markets” and want to build safe, sustainable cash-flowing rentals, this episode will completely change how you think about location. Real talk.Real numbers.Real freedom.   💡 Key Takeaways ✔ Why price-to-rent ratio is non-negotiable for buy-and-hold investing✔ How distressed inventory determines whether a market works✔ Why some cities cash flow while others never will✔ The difference between A, B, C vs D & F neighborhoods✔ Why data alone is dangerous without boots on the ground✔ How brand-name commerce (Starbucks rule) signals stability✔ Why investors exit markets before they collapse✔ How jobs, job diversity, and tenant demand protect cash flow✔ Why vacancy—not repairs—is what really kills returns✔ How to blend faith, wisdom, and discernment into market decisions   🔗 Resources and Links Mentioned REIBIZ: reibiz.comFreedomSoft: realwealthformula.com/sponsorsPropStream: realwealthformula.com/sponsors 🤝 Connect With Us Website: www.realwealthformula.comPhone: 877-77-MOGULEmail: podcast@realwealthformula.com 📱 Social Media Channels Facebook: Real Wealth FormulaLinkedIn: Real Wealth FormulaInstagram: @realwealthformulaX (Twitter): @realwealthshowTikTok: @realwealthformulaYouTube: Real Wealth Formula   ⏳ Chapters