Most coaches build programs. I build people. This episode breaks down the difference between transactional coaching that ends at 12 weeks… and transformational coaching that rewires someone’s identity forever. Dillon shares the foundational mindset that separates fleeting results from lifelong change, and why your job as a coach isn’t to create clients who need you forever, but to help them become someone who would never go back to who they were before. Retention isn’t about price point, pers...
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Most coaches build programs. I build people. This episode breaks down the difference between transactional coaching that ends at 12 weeks… and transformational coaching that rewires someone’s identity forever. Dillon shares the foundational mindset that separates fleeting results from lifelong change, and why your job as a coach isn’t to create clients who need you forever, but to help them become someone who would never go back to who they were before. Retention isn’t about price point, pers...
Episode 21: Cassandra Kleefman on Inner Work, Identity & Healing
The Rebuild
1 hour 6 minutes
5 months ago
Episode 21: Cassandra Kleefman on Inner Work, Identity & Healing
In this episode, I sit down with Cassandra, psycholgist and competitor for a raw conversation about healing, identity, and navigating growth while still in the trenches. We talk about what it really looks like to lead clients while walking through your own pain, how to separate your worth from your performance, and why the best coaches and practitioners are often the ones still doing the work themselves. This one’s not just about reps and sets. It’s about resilience, boundaries, belief, and b...
The Rebuild
Most coaches build programs. I build people. This episode breaks down the difference between transactional coaching that ends at 12 weeks… and transformational coaching that rewires someone’s identity forever. Dillon shares the foundational mindset that separates fleeting results from lifelong change, and why your job as a coach isn’t to create clients who need you forever, but to help them become someone who would never go back to who they were before. Retention isn’t about price point, pers...
