Rap music videos are in trouble. Every time an artist drops a new video, it barely makes a dent compared to the massive reception music videos received just a few years ago. There was a time when a rap video could define an era — visuals like Hotline Bling, This Is America, and Lucid Dreams became cultural landmarks with billions of views, not just because of the music but because of how their videos captured the moment. But now, music videos seem to struggle to maintain relevance in the industry ..So what exactly Happened?