What exactly is employer branding or is it employee branding? They are terms that we use a lot in recruitment, both internally and when talking to clients. Employer branding is more than just your logo and assets, it’s about how you project yourself as a company to prospective employees - encompassing your core values, culture and working environment.

A good employer brand starts with a clear and coherent EVP (Employer Value Proposition). In my new podcast, I introduce the basics of what an employer brand is and why, as a new recruitment business, you need one. I also look at how to start to develop your own EVP.

You can contact Rhys about setting up a new recruitment business on LinkedIn or through the Davidson Gray Website.