In this episode, Michael and Troy rap about: - The #1 biggest cost in your practice (the equivalent of taking stacks of $100 bills and throwing them in your fireplace) ​ - The type of “Growth Mindset” that is required to increase refractive volume ​ - How your practice is not like a sporting goods store, and the challenge that represents for you (and what to do about it) ​ - The problem with relying too much on your “pretty website” ​ - Limitations around the current opportunity in the refractive space​ ​ - A few of the best “fishing poles” we use to hook more prospects from of our clients’ websites ​ - The “smart cut” to get more patients now (the fast-lane roadmap) ​ And more… Be sure to subscribe so you don't miss an episode!