In today's episode... Troy thinks Chipotle holds the key to refractive success, Michael talks about gamifying frozen yogurt toppings, and the guys (maybe) come up with a name for the show. In addition, you’ll discover: - COVID's Fast-Forward Effect on consumer behavior (and why this is important to your practice) - Chipotle’s Hybrid Model of customer acquisition that you can use to attract more surgery patients now - The hidden limitations of only doing consults “the old way” (even if you're busy, you're still capped) - The “first mover advantage” that’s out there for the taking (if you take action immediately) - And more… Be sure to subscribe so you don't miss an episode!