
In this heartfelt and practical episode, I sit down with Krista Smith, a seasoned digital marketer and family member navigating the Seniors’ Care journey with her parents. We dive deep into the importance of embracing a Relational Approach in seniors’ care—from the move-in experience to daily interactions.
Key Takeaways:
1. Embrace Authenticity: Show families the real moments of connection, joy, and compassion happening in your care home. Ditch the stock photos and lean into storytelling through user-generated content.
2. Understand the Seasons: Whether you’re focused on staff recruitment, family outreach, or resident engagement, tailor your messaging to meet your audience where they are.
3. Shift from Transactional to Relational: The admission process can set the tone for the entire experience. Simple changes, like starting conversations with “Tell me about your loved one,” can build trust and reduce stress.
4. Support Family Connections: Partner with families to share their stories or offer peer-to-peer support opportunities to help others feel less alone in their caregiving journeys.
5. Bring Joy to Dementia Care: By inviting families to lean into the world their loved one creates, they can discover moments of wonder and connection rather than focusing on loss.
You can learn more about Krista Smith at her website, Linked In: https://www.linkedin.com/in/thekristasmith/ or Instagram
More information about this episode here