064: The Power of Account Based Marketing with Shahin Hoda

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/5f/cd/02/5fcd0209-d88b-4be7-f719-b14bf496f332/mza_15565587360719218640.jpg/600x600bb.jpg

The Remarkable Project

Jay Tinkler

78 episodes

1 week ago

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?

Marketing

Business

RSS

All content for The Remarkable Project is the property of Jay Tinkler and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43749824/6650a0f192767b23.jpg

064: The Power of Account Based Marketing with Shahin Hoda

The Remarkable Project

50 minutes 33 seconds

2 years ago

064: The Power of Account Based Marketing with Shahin Hoda

In this episode of The Remarkable Project Jay speaks with Account-Based Marketing (ABM) expert Shahin Hoda, about why client lifetime value is a crucial consideration when shaping an ABM strategy, how ABM addresses three main areas in driving growth, and the importance of being able to clearly identify target markets when assessing ABM options.

Shahin Hoda is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He’s making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders to implement ABM strategies and build predictable revenue engines.

When he’s not busy building ABM campaigns, he’s either playing a game of Tennis in Richmond (which he usually loses) or looking up smoothie recipes (because let’s be honest, who doesn’t like a nice smoothie).

Remarkable Quotes

"If your budget is tight and your client's budgets are tight, you want to be laser focused on the ones that are very suitable for what you're trying to offer."

"Lifetime value, however you measure it, needs to be large enough to justify the investments you want to put in."

"You have to tell them that “I want you to do business with me”.

Connect with Shahin

Find him on Linkedin

Learn more about the work Shahin does with xGrowth via their website