075: Improving Your Impact, Confidence and Authority with Cat Matson

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The Remarkable Project

Jay Tinkler

78 episodes

1 week ago

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?

Marketing

Business

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Marketing

Business

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075: Improving Your Impact, Confidence and Authority with Cat Matson

The Remarkable Project

47 minutes 43 seconds

1 year ago

075: Improving Your Impact, Confidence and Authority with Cat Matson

In this episode of The Remarkable Project Jay speaks with force-of-nature facilitator, speaker and CEO of Impactful Presenters, Cat Matson, about why effective communication is rarely about the perfect words, how meeting an audience where they’re at can unlock untapped potential in conversations, and the importance of authentically personalised storytelling in building trust.

Cat Matson is the CEO and lead facilitator of Impactful Presenters, a business which empowers founders, owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished speaker, MC and moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients.

Describing herself as a 'Mistress-of-all-Trades', Cat has worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation.

She is the host of the Speaking with Confidence with Cat Matson Podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty.

Remarkably Takeaways

Why impactful communication isn’t about the perfect words, but about finding meaningful ways to connect.
How taking the time to understand an audience and meeting them where they’re at can unlock untapped potential in conversations.
The importance of building trust by baking authentic personal experience and storytelling into every interaction

Connect with Cat

Find her on LinkedIn

Follow her on Instagram

Learn more about Impactful Presenters via their website