5. The research bringing a feminist approach to marketing, with Dr Lorna Stevens

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The Research4Good Podcast

Bath School of Management

12 episodes

2 weeks ago

The Research4Good podcast is a show for anyone feeling hopeless about the major issues we face as a global society: from extremism and radicalisation, to social justice, to the dangers and uses of digital data. Each episode will explore how these problems could and are being addressed. Join Professor David Ellis as he interviews Bath School of Management academics about the positive impact of their research, and how they hope to change the world for the better. https://www.bath.ac.uk/campaigns/research4good-making-a-positive-difference-through-management-research/

Management

Business

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Management

Business

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5. The research bringing a feminist approach to marketing, with Dr Lorna Stevens

The Research4Good Podcast

26 minutes 25 seconds

2 years ago

5. The research bringing a feminist approach to marketing, with Dr Lorna Stevens

In episode five of the Research4Good podcast, Professor David Ellis speaks with Dr Lorna Stevens.

They discuss Lorna's research on marketing and feminism, in light of the publication of her new book The Routledge Companion to Marketing and Feminism. Having published the first edition of this text in 2000, she reflects on how feminism has changed in the last twenty years, and generated new conversations around intersectionality, ecofeminism and digital feminism. Lorna also reflects on how social media has brought feminism into the mainstream again, galvanising people to get out into the streets and protest for their rights for the first time in decades.

She considers how these major social changes in the way we approach women's rights have impacted the ways that brands market to us, and our expectations of brands.