EPISODE SUMMARY
If your offers feel good on paper but sales are slower, messier, or more emotional than they “should” be, this episode gives you a new way to look at your positioning. Chelsea breaks down her PRISM Positioning Method, a five-part process you can use to audit and update how you talk about any offer, especially inside a trust recession. You’ll learn how to map the real person each offer is for, name the root problem and most resonant result, highlight the identity shifts people actually care about, and distill everything into a clear core message and offer highlights you can reuse across your sales assets.
Whether you are prepping for end of year sales or planning next quarter, this episode will help you clean up confusing positioning, stop cannibalizing your own offer suite, and sell your favorite offers more consistently without rewriting your sales page from scratch every month.
IN THIS EPISODE YOU’LL LEARN…
What “offer positioning” really is and how it shapes snap judgments about your offers
Why updating positioning matters more than “refreshing your brand” when you are in the 100K–1M range
How to use the PRISM Positioning Method as an audit tool for any existing or new offer
The difference between your overall ideal client and the specific person each offer is really for
How to find the true root problem and most resonant result from your buyer’s point of view, not your testimonials
Why identity shifts and intangible benefits matter so much in a trust recession
How to define your signature skills and philosophy so you stop sounding like every other coach, strategist, or service provider
How to turn all of this into one clear core message you can repeat everywhere so people finally “get” your offer
Why you should update calls to action and pitch lines before touching your full sales page
How often to revisit your positioning for evergreen offers and launches
KEY TAKEAWAYS AND CONCEPTS
Offer Positioning: The frame you put around an offer so people can quickly understand what it is, who it is for, and how it fits into their life or business. Things like length, format, promise, price point, and delivery all contribute to your positioning.
Trust Recession: A climate where buyers are exhausted by overhyped, under delivering offers and generic AI content, which means they need more clarity, specificity, and proof before they buy. Your positioning has to work harder to earn trust and make the decision feel safe.
PRISM Positioning Method
P – People
R – Root Problem & Resonant Result
I – Identity Shift
S – Signature Skills & Philosophy
M – Message
Offer Highlights: A library of your most alive, compelling lines pulled from your PRISM map. These are the phrases that make you think “who wrote that?” and can be used as calls to action, pitch lines, and talking points on podcasts, summits, or live content.
One Offer At A Time: Repositioning your whole offer suite at once can blur the lines between your offers and create cannibalization. Running one offer at a time through PRISM helps each offer have a distinct person, promise, and role in your ecosystem.
Positioning Audit Cadence: If you sell on evergreen, running a light PRISM audit once or twice a year keeps your offers aligned with what your buyers are experiencing now, without constantly burning your messaging to the ground.
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.