EPISODE SUMMARY
If December has you craving deep work instead of dopamine hits, this episode is your cue to lean in. Chelsea walks you through five high-impact “cozy season” projects that will make selling, delivering, and running your business dramatically easier in 2026. These are the unsexy but essential upgrades most founders avoid all year—messaging, ops, long-form content, annual planning, and the surprisingly powerful ritual of a Business Date. You’ll learn what to prioritize, how to audit what’s not working, and why now is the perfect time to set up a smoother, steadier year ahead… without hustle, pressure, or last-minute scrambling.
IN THIS EPISODE YOU’LL LEARN…
- The five projects that create the biggest ROI for founders in December: messaging, ops review, long-form ecosystem, annual planning, and reconnecting with your business
- How to clarify your offer promise, positioning, and ideal customer for Q1 so selling feels easier and more aligned
- What to look for in an operations review (friction points, client experience issues, manual tasks, sales drop-off moments)
- How a long-form ecosystem (podcast, YouTube, Substack, blog) builds trust and supports evergreen sales
- Why annual + quarterly planning reduces mental load and improves decision-making all year
- How to take your business on a “date” to reconnect with your purpose, energy, and creative spark
- Why the woo part of business often makes the strategic part work better
KEY TAKEAWAYS AND CONCEPTS
- Cozy Season Projects: deeper, lower-dopamine tasks that multiply your clarity, trust, and revenue in the year ahead
- Messaging Audit + Update: revisit your offer promise, Q1 positioning, ideal customer, and why-now reasoning
- Operations Review: identify where things feel heavy, manual, unclear, or leaky in your client and sales experience
- Long-Form Ecosystem Strategy + Build: an evergreen trust-building channel that lets people experience your ideas without relying on constant posting
- Annual + Quarterly Planning: zoom out to a 12-month arc, then zoom in to a detailed 90-day plan that guides your campaigns and content
- Business Date: a ritual for reconnecting to your creativity, purpose, and relationship with your business so selling feels more inspired and less mechanical
WORK WITH CHELSEA
The Empathy Edge (1:1 Mentorship)
Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.
→ Learn More
Say Less Sales Messaging Sprint
A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.
→ Book a Sprint
Marked Up Copy Audit
Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.
→ Book an Audit
